Armadillo Ale Works


Our Story:

We started this awesome adventure in 2010 with nothing more than a handful of beer and soda recipes, a business plan, and a hunch that Denton needed a craft brewery to call it?s own. Later that year, our business idea received third place in the Murphy Center for Entrepreneurship?s 2010 New Venture Creation Contest through the University of North Texas? College of Business. From there our business plan began to evolve and we began to sample our brews around North Texas to get valuable feedback from local craft beer lovers. In early-2011, we held a very successful Kickstarter campaign in which a lot of fantastic people who believed in what we were doing donated $34,002. After our Kickstarter was fully funded, our hunch was more than confirmed: DENTON WANTED CRAFT BEER. It was a good start, but we still had a long way to go. Getting a brewery open in Texas requires a lot of capital and even more legal red tape, so we couldn?t sell our beer just yet. We like to consider this our own little ?prohibition.? Since it?s a lot easier to brew and sell soda in Texas than beer we continued on our journey by creating two all-natural, hand-crafted, Prohibition-inspired sodas. This allowed us to raise a little more money and gain some more momentum as we moved towards getting the brewery open. Fast forward to 2012, the guys at Deep Ellum Brewing Company approached us with an offer we couldn?t pass up: to help get our beer on the market while we continue to work towards getting our brewery open in Denton. So now, you can find our beer on tap and in cans throughout North Texas.

Our Approach:

We have built a respected brand and are looking to move to our own brewery soon. Our brewery and beers have been well received by the marketplace and our growth strategy is in place to capitalize on our efforts to date. We have first hand experience at what it takes to run a successful brewery focused on quality and growth. We love Denton and we want our beers to represent that. Our core lineup of beers draw inspiration from the culture, history, and the people of Denton. Once we move into our own space, we?d like to utilize it not just as a brewery, but as an outlet for local artists and musicians to showcase their talent. We plan to have art openings and concerts within the brewery and serve our beer at those events.

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