MobCraft Beer


Our Story:

It all started in 2008 when three buds, a passion for home brewing, cooking and exotic ingredients met in south central Wisconsin. We started experimenting with weird ingredients while home brewing and made some pretty fun stuff! Fast forward a few years we picked up some experience in the corporate and Professional brewing worlds, and decided it was our time to launch a brewery like no one had ever seen. We married the business model of crowdsourcing (letting customers decide) and craft brewing to create the worlds first fully crowdsourced brewery. We tested the model while getting federal and state approval and recieved great feedback on our crazy beers which ranged from Praerie Fyre, a ghost pepper amber, to a Arabian Date Night, a date spiced barley wine aged on vanilla beans then in brandy oak barrels. With permits approved we purchased a fermenter and a brite tank and moved into an existing brewery to use up some excess capacity. We've put out three batches of fully crowdsourced beers as well as two flagship beers. Now its time to expand and move into our own facility to produce higher volumes of crowdsourced beers and continue to build out our flagship line.

Our Approach:

Unleash your Inner Brewmaster with MobCraft Beer! As a fully crowdsourced brewery we put the decisions in the hands of craft beer lovers around the US. Through our website users can submit ideas for beers, they can be as simple as "beer with spruce tips", or as complex as an entire grain bill and hop regimen. From there users share these recipes with friends, through various social media outlets. At the end of the month the 4 most socially popular beers go up for a vote. Voters put in a preorder for the batch they want to see brewed, the beer with the most preorders wins. The winning batch is brewed and packaged in a 4 pack of 22oz bombers and available for pickup or shipped to your door. Crowdsourcing is our way to get MobCraft to beer lovers across the nation, as brand awareness grows, we will introduce flagship beers for traditional distribution to areas where we have shipped the winning beers.

Featured Products:

  • Arabian Date Night

    English Style Barleywine fermented with palm dates and vanilla beans and aged in freshly dumped brandy barrels for a smooth, sweet, full bodied beer with a semi-dry finish and a kick of brandy. Aromas of dried fruit and biscuits meld with woody overtones and delicate vanilla for a sipping brew that's surprisingly drinkable.

  • Rabbit's Bounty

    A dark caramel colored ale with hints of honey, carrot and nut. Brewed with walnuts and milk sugar fermented with brown sugar and carrots.

  • Night & Day IBA

    A black ipa (or IBA, India Black Ale) with a little hint of vanilla. Earthy Noble hops used for aroma meet the gentle kiss of vanilla in this striking interpretation on a still young hybrid style of beer.

  • Hazelnut Amber

    Malty Amber beer with roasted Hazelnuts thrown right into the mash for a smooth nutty flavor and candied nut aroma.

  • Chocolate Banana Stout

    A dry Irish stout with a fruity banana background layered over a dry chocolaty malt backbone.

  • Mayan Chocolate Chili Ale

    A lighter bodied and colored ale brewed with maize and cocoa and fermented with Ghost chilies; made in the spirit of the ancient Maya of the Americas.

  • Blood Orange Hefeweizen

    A Hefeweizen infused with blood orange zest and green tea to create a citrus and spice beer with a smooth tea aftertaste, great for any summer occasion.

  • Most Mobbed

    An American style imperial IPA weighing in at about 10.5% made with eight different malts, 12 different hops and nine separate hop additions. This brew takes an already extreme style to the very edges of sanity and comprehension in terms of alcohol, body, bitterness and pure flavor and aroma, with layer upon layer of malt complexity followed by layer over layer of hop aroma, flavor and bitterness.

  • Batshit Crazy

    Brown ale brewed with milk sugar to add a balanced creamy sweetness, and flavored with a delicious blend of Nicaraguan and Ugandan coffees that exhibit slight characteristics of cherry, tobacco and brown sugar.

  • Hop Gose the Grapefruit

    Grapefruit Gose/ IPA Hybred

  • Mistah Tea

    Black Tea Red Ale

  • Candy For Breakfast

    Peanut Chocolate Coffee Porter

  • Old Fashioned Berliner Weiss

    Berliner style Weisse beer aged in used brand and whiskey barrels with orange peel, cherries, and "bitters" spices

  • Beelzebub's Run

    Chocolate Raspberry Porter

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